Geographically, Padang panjang regency which located in a heart of Western Sumatra have great potentials for tourism industry. However, these potentials have not been fully utilized for increasing local economic development and peoples welfare. The purpose of this study is to determine the most appropriate strategies in accordance with the objective conditions of Padang Panjang Regency, using soft system methodology (SSM). The results showed that establishing connectivity and cooperation with the surrounding area are the most appropriate strategy to ensure sustainability of tourism sector in Padang Panjang Regency, while the most suitable cooperation with surronding area is integrated promotion and travel packages.
Post Graduate Program, Sahid University, Jakarta, Indonesia.