Studies on the Workplace Creativity between Theory and Practice

Studies on the Workplace Creativity between Theory and Practice

Creativity at the workplace has been a subject of study for the last years, it’s impact was clear through

multiple creative firms as well as previous researches and studies. However, it stops short when it

goes in-depth to link creativity with the workplace or creativity with the creative people. This paper

aims to identify what links creativity with the workplace through real-life experiences of creative class

users as well as finding relationships that link literature review and previous studies with these

experiences. Data is collected from both literature review and field work. The survey study took place

in a Graphic design firm, where creativity has value. Samples were chosen according to their will and

interest to participate in the research topic. The results were concluded through focus groups

meetings, long term field observations, photographs and field notes. The principles of creativity were

explored from previous studies and set in comparison with creative class footprints that were

conducted from real-life experiences.

Author (s) Details

Yasser M. Mansour

Department of Architecture, Faculty of Engineering, Ain Shams University, Egypt.

Magued F. Iscandar

Department of Architecture, Faculty of Engineering, Ain Shams University, Egypt.

Sherif M. Abdelmohsen

Department of Architecture, Faculty of Engineering, Ain Shams University, Egypt.

Nanse M. Yassa

Department of Architecture, Faculty of Engineering, Ain Shams University, Egypt.

View Book :-https://bp.bookpi.org/index.php/bpi/catalog/book/240

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