Impact of Mobile Access to the Internet on Sales Completion Time in e-Commerce: Recent Advances and Development

E-commerce is being transformed into mcommerce with the help of a new generation of mobile devices. While traditional fixed PC Internet access is still important, mobile Internet access appears to be attracting more customers due to its flexibility. The purpose of this research is to create and test a mathematical model that captures how mobile internet access affects e-commerce. efficiency The original paper by Sumita and Yoshii [1] has been improved for more realism. Traditional ecommerce requires a fixed PC, whereas m-commerce allows for both fixed and mobile access. It is possible to derive explicit distributions of the number of items purchased by time t and the time required to sell K products. Numerical examples are used to illustrate the behavioral differences between m-commerce and regular e-commerce users.

Author(s) Details

Prof. Ushio Sumita
Graduate School of Systems and Information Engineering, University of Tsukuba, #Tennoudai 1-1-1, Tsukuba, Ibaraki 305- 8573, Japan.

Dr. Jun Yoshii
Graduate School of Systems and Information Engineering, University of Tsukuba, #Tennoudai 1-1-1, Tsukuba, Ibaraki 305- 8573, Japan.

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Assessing the Economic Impact of Restaurant Coupon Removal on Diners’ Consumption Behavior: A Theoretical Analysis

In this chapter, after making them available to customers for a period of time, I researched how customers react when a restaurant stops issuing coupons. Distribution of coupons will improve company revenues and save money for clients. As a consequence, my theoretical research indicates that this strategy will reduce the consumption demand and utility of consumers to a level even lower than the level of pre-coupon. The aim of clients to revisit the same restaurant was disappointed by the coupon denial encounter. Customers who used the coupons and appreciated the reduced prices, more significantly, would A restaurant that avoids distributing coupons instantly feels less valued. A demotion expense would also result in a smaller operating budget and a drop in consumers to even lower levels than pre-coupon levels. As a result, my theoretical research indicates that because of the lack of coupons, which makes consumer demand more elastic and the demand curve, that is, the demand curve will become flatter, consumers will be more susceptible to price rises.

Author (s) Details

Dr. Tin-Chun Lin
School of Business and Economics, Indiana University Northwest, Gary, IN 46408, USA.

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Restaurant Tipping and Consumer Behavior: An Economic Theoretical Analysis

In this chapter, I applied the theory of consumer choice to model the relationship between restaurant tipping and consumer behavior. Using this model, I demonstrated how consumer behavior responds to restaurant tipping and how tipping affects consumer-utility among different types of consumers and economic efficiency. The economic theoretical analysis reveals that tipping discourages customers’ demand for restaurant meals, which in turn creates bigger excess burden in the market.

Author(s) Details

Tin-Chun Lin
School of Business and Economics, Indiana University Northwest, Gary, IN 46408, USA

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Consumers Involvements with Social Media in Saudi Arabia: A Marketing Perspective

Social network channels have sparked millions of users in almost to our society. Furthermore, these new tools of connection obtain users’ trust by interacting with them at a more profound level, as regional and worldwide marketing organizations have realized social networking as an underlying buying platform and have used this reform to encourage advertisement campaigns and marketing approaches by social networks channels. A company cannot stand in the market with the lack of social media channel now. Notwithstanding the increase of social networks and the widespread diffusion of different information means, limited studies have been done concerning the marketing perspectives of these channels of communication in the Arab region. The motive for this study is to examine the tool of these media and determinants that affect the purchasing behavior of the Saudi consumer. To study a sample of 226 respondents via. Google forms and monkey survey (online) using a close-ended questionnaire with the care of reducing non-response error was addressed in the research. For analysis descriptive (frequency distribution statistics), with the Chi-square goodness of fitness test at P. Value 0.05 (for hypothesis test) was applied and the outcomes were explained respectively in the research. In the result analysis, it is discovered that there is variance among the respondents in time duration spent on social media and purchasing preferences within the social media platform as well as a result shows that there is a remarkable difference in preferences in the use of social networking sites among the respondents.


Author(s) Details

Mohammad Zulfeequar Alam
Department of Marketing, College of Business Administration (CBA), University of Business and Technology (UBT), P.O.Box 110200, Jeddah 21361, Kingdom Saudi Arabia.

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Emphatic Store Formats- A Behavioral Study of Consumer Packaged Goods Market in South Africa

The South African market is in search of an effective retail format that attracts customers and invokes a positive consumer behaviour. In an era of fourth industrial revolution, where retailers around the globe are manoeuvring with latest technologies like Artificial Intelligence and Robotics to help develop more successful retail store formats to invoke positive consumer responses, little evidence exists of empirical research, that explores the success of a selective store format in the South African Consumer Packaged Goods (CPGs) market or Fast Moving Consumer Goods (FMCGs) market. Retail store formats are required to be aligned with the changing customer taste and preferences, and the trends in the industry to be effective. The portfolio of retail store formats available and selected may have a huge impact on the investment and consumer behaviour.

This research paper explores the impact of retail store formats decision on the consumer buyer behaviour in the Consumer Packaged Goods (CPGs) industry by surveying a randomly selected sample of 96 respondents of consumers in the Sandton area of Johannesburg, South Africa. It became apparent through the survey results that the respondents are aware of the alternative retail formats, which increases their probability as customers of Consumer Packaged Goods to visit and buy from a store of their choice. It is established through empirical research that Hypermarkets followed by Convenience Stores and Super Markets are the most preferred retail stores by the customers of CPGs whereas Independent Retail Store has an insignificant impact on the customers. As a consequence the leaders and management of the retail stores in South Africa need to study and analyse the most preferred and successful retail store formats. The retailers in CPGs industry can accordingly decide to focus on the retail store formats that have shown a significant impact on the consumer behaviour. However, the retail industry is very dynamic and the effect of fourth industrial revolution has to be analysed further to enhance the customer retail experience and positively influence their buying behaviour.

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